Databank provides services to securely store, tokenise and match personal information data on behalf of organisations. In conjunction with our key partner, Data Republic, these Databank services enable the secure multi-lateral exchange of attribute data about de-identified individuals. The insights that can be derived from attribute analysis drive the holy grail of great customer experience with your brand - services personalisation.
Databank has been designed with the prime focus on data security. As a result, the Databank platform features a comprehensive range of bank-grade IT process and access controls to ensure the safekeeping of your data. Databank keeps your customers' personal information as safe as a bank keeps money.
Most importantly of all, when you contribute data into Databank, you retain control and ownership of your data, who you match with, when you match and for what purpose, and, if you so choose, when you remove data.
Databank works in partnership with Data Republic, the secure data exchange platform and marketplace for attribute data. Data Republic delivers the legal framework and workflow technology for participants to uncover powerful data insights and commercialise data assets through secure and privacy compliant data exchanges.
Databank provides the underlying identity data matching platform and Data Republic provides the exchange workflow technology and dedicated workspaces for participants to analyse and uncover insights from associated attribute data. Keeping these two types of information, personal information and attribute data, completely separate helps to ensure that individuals cannot be re-identified by any other party without your approval.
No personal information leaves Databank and no attribute data is stored or accessible in the Databank platform. Find out more about Data Republic here.
Databank has been designed with the prime focus on security. Comprehensive system, database, process and access controls are in place to securely hold and process personal information.
Databank infrastructure and solution components are fully compliant with Westpac's stringent security standards which are regularly tested and audited externally.
An operating model between data contributing organisations, Databank and Data Republic has been established to ensure clear and transparent responsibilities of each party.
A customer only spends a fraction of their time with any single brand. By securely sharing de-identified attribute data through use of the Databank and Data Republic platforms, as a data contributing organisation you can increase your depth and breadth of knowledge about your customers.
As a data contributing organisation you are in complete control of who you share your data with, when and for what purpose. You decide what data to contribute and if you choose, when to remove your information. At no point does your data become an asset for anyone else.
As a data contributing organisation you can selectively and securely match data where requisite privacy notices are provided to or privacy consents are obtained from the relevant customers. A process is in place for individuals to inquire about their information in Databank.